Our House Brand
We carry over 1,600 skus of housebrand products under two house brands - First Choice and No Frills at Cold Storage, Market Place and Shop N Save supermarkets. We offer our consumers a wide variety of goods in close to 40 categories from fresh squeezed juice to wines to drinks, frozen, dairy, snacks, wines, rice & noodles, breads and cereals, household, papergoods, kitchenware.
About Us
Cold Storage was the first supermarket in Singapore to receive MUIS certification for its supermarket operations in Causeway Point. In 1998, for the first time in Singapore's history, a supermarket retailer was able to provide Muslims the assurance of Halal purchases.